Creating a piece for the Hoxton Window Project was a great experience for us as a studio, the team at UNIT9 gave us the freedom to create work that reflects both our passion for murals and our love for typography in their studio. In the process we also brought a tropical summer vibe to Hoxton Square, with a big splash of colour!
We were especially interested in taking part in the HWP as we love the area, the fact that you are only minutes away from the canal, green spaces & the bustling East End – Not forgetting the unique hub of creatives and art lovers dotted about.
Bearing all of this in mind we thought it would be nice to base our piece on a quote from a poem we came across by the infamous Rudyard Kipling. ‘A River’s Tale’ is inspired by the stories of forgotten London, but we chose to create our own visual journey inspired by the direction it’s flowing in now… with a humorous twist.
It was a great pleasure to be part of the Hoxton Window Project and to have the chance to work on an unique surface like UNIT9′s four huge windows.
Both Jonathan and I are two completely different types of creatives, and the final result is a mix between our styles; a composition of typography and illustration inspired by the the futurism art movement.
Our intention was to reinterpret/translate the typical style of that movement, yet in a new and different way, trying to explain a different concept, re-evaluating the craft and the use of hands as a fundamental part of the creative process. That’s why we decided to use only cheap and simple materials to create our artwork, such as white paper, cut by hand.
By separating the windows, we used two of them to represent a jazz band. Hidden between the paper shapes there’s a bass player and a drummer. The central window was then used for a sentence “BOODO BOOM CHA” which means “You should be dancing! Yeah!”, which is also the title of this installation.
Our mission was to create something similar to a paper curtain placed between the studio and the people outside, so that everybody could see the life of the studio inside the transparent parts of our artwork.
Drawing on UNIT9′s window for the Hoxton Window Project was the perfect opportunity for us to share a little of our Dazeray imaginative flare with Hoxton. We both love creating unique and intriguing characters, which is why we used each of the four windows to show off our ideas! By seperating the windows, we focused on the strength of Dazeray which is allowing the two of us to explore our own ideas, but still have a balance. The intricacies against the simple, the bold against the subtle, by focusing on our contrasts but appreciating the overall composition we were able to create a mural that has alot of individuality but also an identity that is unique to Dazeray. What you end up with is something that is striking, but fun. These four completely different characters, from a thought provoking cat to a skeleton-inhabited gameboy, are our messengers to share our crazy ideas and good times with all of Hoxton Square for the summer! It was a real pleasure to do this project and we hope people enjoy our characters as much as we did making them!